Cultureshift is a movement of unity within the Christian hip hop community from all over the country made up of many different ministries. Our goal is to spread the gospel, witness, plant seeds and make disciples with a strong emphasis on youth and young adults in a real ” in the trenches” type grass roots movement.
Cultureshift is not a record label, it’s a family, a platform and a way to show the world that we can come together unified as the body to try and make a difference. We believe there is strength in numbers and together we can make a shift in the culture.
We now have artists all over the country involved from California to New York. We are using this movement as a way to bring all these different ministries from all different walks of life together to unify as the army of Christ to take back our youth and young adults.
Our first single off the Cultureshift Blood Driven album is “Martyr” by Dallas Hicks. Super dope track by Dallas and we feel you can get an incredible word from this song.
Dallas Hicks, once known as DHIX was born in Sacramento in 1980. Dallas was an only child who struggled with fitting in. His father was addicted to drugs and alcohol and beat his mother; he left when Dallas was 5 years old. Dallas’ mother raised him for the next 9 years. His mother dragged him to church, and Dallas attended a Lutheran school; Dallas knew that his life was missing something, but he never had a real encounter with Christ.
Dallas is now on fire for God. He is reaching out to men who need to hear the message of the cross. He doesn’t want anyone else following his path that leads to death and destruction. Today, Dallas still writes music to encourage the non-believers that they can make a difference in the world. Just like Dallas, they can be adopted and accepted by Jesus Christ. Now Dallas knows he will never be rejected again.